The Pro Gamers Group Brand should clearly communicate our vision and our mission. Pro Gamers Group is the only vertically integrated, digital narrative PG Gaming and streaming player. From inspiration to development - Sold through B2B and B2C.
To be the global leader of immersive gaming experience products.
To create an unprecedented gaming experience.
Since its founding in 2003, Pro Gamers Group has developed into one of Europe‘s most successful online providers of computer products and custom services. Currently our employee base is more than 400 people across the globe, and continuously growing.
Our dedicated team strive every day for the greatest possible customer
satisfaction - both B2C or B2B.
As a group, we create unique and engaging social content in nine
different languages for our communities all over the world.
The logo is our signature and we use it across all our communications. For it to be recognizable, consistency is important (don’t edit, change, distort or recolor it).
Our logotype is the most important graphic element.
It’s main function is to act as sender for all our
activities and can always represent our brand on its own. The
logotype consists of a boxed wordmark which is used throughout all
our communications.
The logo must appear legibly on a clear background. The logotype
should primarily be used in Blue #2 color.
There is an alternative horizontal logo that should only be used
when the Primary version cannot be used or seen properly.
The secondary colour, Gray #1, is used in communication and
marketing units where the blue version can’t be used.
The logotype must be used to be easily recognized and read.
To protect clarity and visual integrity, it should be used with its
exclusion zone. The “p” in the wordmark is to be used as guide.
The logotype should always be positioned so that good contrast and
generous clearance to other elements are achieved.
The logo must appear legibly on a clear background. Don’t change the
logo appearance, add or remove elements, change colors or distort
the logo.
Always scale the logo uniformly.
The primary fonts are Kanit and Inter (both bold + regular) with
support by Source Code pro as a monospaced font. All fonts are
available as from google fonts with Open Source licenses.
The typography is the visual language of the brand. It is important
to always use the correct typeface when communicating.
Kanit is our main headline font mixing a Humanist Sans Serif motif
with the curves of Capsulated Geometric styles that makes it
suitable for various uses, contemporary and futuristic.
Always use the headline font in all caps with tight spacing and line
height.
Download font
Inter is a variable font family carefully crafted & designed for
computer screens.
Inter features a tall x-height to aid in readability of mixed-case
and lower-case text. Several OpenType features are provided as well,
like contextual alternates that adjusts punctuation depending on the
shape of surrounding glyphs, slashed zero for when you need to
disambiguate “0” from “o”, tabular numbers, etc.
Download font
Inter is further used for all numbers and data for maximum
legibility. Use appropriate weights depending on size for maximum
readability and contrast.
Download font
We have a secondary font which we use to create graphic elements and
writing short sentences and quotes.
Source Code preserves the design features and vertical proportions
of Source Sans, but alters the glyph widths so that they are uniform
across all glyphs and weights.
Download font
HERO P / QUOTE - Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
P - Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Consistent use of colour is one of the easiest & most effective ways to communicate the brand. Blue shades is the signature colors with Blue #2 as primary color with a stand-out red color for CTA, attentive info and a warm gray as a complement color.
Blue #1
#1a253a
rgb(26,37,58)
cmyk(55,36,0,77)
Blue #2
#133B54
rgb(19,59,84)
cmyk(77,30,0,67)
Blue #3
#376ea3
rgb(55,110,163)
cmyk(66,33,0,36)
Blue #4
#58a4d7
rgb(88,164,215)
cmyk(59,24,0,16)
Blue #5
#84d2f6
rgb(132,210,246)
cmyk(46,15,0,4)
Blue #6
#91e4f7
rgb(145,228,247)
cmyk(41,8,0,3)
Red #1
#ef5a22
rgb(239,90,34)
cmyk(0,62,86,6)
Gray #1
#dfdfdc
rgb(88,164,215)
cmyk(59,24,0,16)
Our photography represent and enhance the brand and communicate values. Here you can find the primary types of images and photography guidelines.
Always show people interacting with each other and products (unless it’s a pure product shot.) Make sure they look happy and show positive signals. Always (always) use quality pictures.
Use a consistent look and structure for the email signature. It can be used in a range from full content to minimalistic.
Always use correct versions of logos and images. Here you can find approved version of the logo.
Download Primary logo (PDF)
Download Primary logo (PNG)
Download Secondary logo (PDF)
Download Secondary logo (PNG)
Download Primary logo - Grey (PDF)
Download Primary logo - Grey (PNG)
Download Secondary logo - Grey (PDF)
Download Secondary logo - Grey (PNG)
Download Slash (PDF)
Download Slash (PNG)
Download Slash - Grey (PDF)
Download Slash - Grey (PNG)
